Candy Conscious

We live in interesting times…

Times where companies act more like governments than governments?!?

It appears Google likes to reward it’s staff whilst factoring in long-term health implications of ‘treats’.

Google’s Behavioral Science Team (if our Government wasn’t broke i’m sure they’d have behavioral science teams too!) ran an experiment or two with M&M’s.

Screen Shot 2018-12-10 at 12.07.14.png

These boring looking jars are the result of their research.

Boring and unappealing, because that’s the point…millions of dollars of branding and advertising curtailed in one plain white opaque unbranded porcelin jar!

Next to these jars are open glass containers of fruit…the healthy fruit is visible and there’s nothing to stop an impulse (like a lid) from reaching in to grab one.

Whilst this sounds like pretty basic stuff the results are anything but basic!

Bear in mind NO sweets were taken away from the workplace… just simple environmental changes. 

This reduced the consumption of M&M’s by 3.1 million calories in just seven weeks, in Google’s NY office alone!!  That’s the equivalent of 9 fewer vending machine-sized packages of M&Ms per employee.

 

Now think about your environment…HOME or OFFICE…

  • What are the barriers between you and the unhealthy stuff?
  • How many steps between you sat here now and you eating something fresh & healthy?
  • What are the ‘Candy wrappers’ in your life – the things that make you do stuff on impulse.
  • What simple ‘pause’ barriers can you set up to give your conscious mind time to catch up with your subconscious behaviour.

 

I’ll close with thoughts for a future article…  think about the ‘candy wrappers’ of Facebook, Snapchat or Instagram…the bright shiny images we all carry around in our pockets.

Screen Shot 2018-12-10 at 12.59.54

 

 

Comments

comments

Leave a Reply

Close Menu
%d bloggers like this: