The Evolution of Instagram and Facebook

If you run a business through Facebook then Mark Zuckerberg dropped a bombshell this week. They’re tightening the screws on business and media posts so essentially they’ll never find their intended audience.

Even if you don’t run a business it’s revealing to know that what you’re seeing in your newsfeed can be changed at the flick of a switch, or at least, the roll of Zuckerberg’s algorithm.

It might be comforting to know that Facebook are keen to reduce the amount of business posts littering your newsfeed but for me it’s disturbing to think a handful of people are directing what is in my daily information diet.

“As we roll this out, you’ll see less public content like posts from businesses, brands, and media.”

Having someone tell me what is interesting and noteworthy was the main reason I stopped watching the ‘news’…that and the fact it’s designed to trigger our rawest emotions.

There’s plenty news out there for everyone so there’s no need to reduce your thinking to what a handful of people decide is relevant (a handful of people essentially from the same schools, same families and, by the looks of it, with the same dress code ). It’s incredibly myopic.

It’s tempting to abandon Facebook like I’ve abandoned the news but it’s a way to stay connected with friends and experts in the fields that interest me. So for now at least it seems like chucking out the baby with the bathwater.

I’m all about slowing down and opting out of the rush rush get shit done world we’ve created and I’m resolved to stop the endless scrolling in 2018.

If I’m going on FB it will be with a clear purpose – such as checking in on a specific person or group.

One last thing…I make sure to ‘like’ every random post in my newsfeed every once in a while as that’s the feedback they’re using to control us…POW 👊 take that Zukerberg!!! 💥 🤣🤣🤣🤣



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